Introduction of Digital Marketing:



 Introduction of Marketing:

Marketing is the activity and process of getting potential clients or customers interested in your products and services. The keyword in this definition is a set of processes for creating, communicating, and delivering value to customers. There are 2 major types of Marketing:



1. Traditional Marketing

 

2. Digital Marketing



Difference Between Traditional Marketing and Digital Marketing:


Traditional Marketing And Digital Marketing:


  1. Traditional marketing is an old way of marketing Technique. It relies on offline strategies the methods of marketing typically involve advertising through newspapers, magazines, telephone books, postcards, brochures, letters, fliers, trade shows, coupon books, billboards, it is also known as word-of-mouth marketing), radio, and television. In present era everyone is brand conscious and Traditional Marketing is not good for brand building because building your brand through traditional media can be expensive and the most important issue with traditional marketing is you can't control who sees your ad although you can target certain TV shows, different radio programs, and newspapers, but there aren't any guarantees.


  1. Digital Marketing is a modern way of marketing Technique. We all are aware that the marketing trends in today’s era are changing at a very fast pace and the market has shifted to digital marketing from traditional marketing. As technology is increasing rapidly, the use of digital marketing, social media marketing, search engine marketing is also increasing. Internet users are increasing on a daily basis and digital marketing has profited the most because it mainly depends on the internet. Consumer's buying behavior is changing and they are more inclined towards digital marketing rather than traditional marketing


Conclusion.


Traditional marketing and digital marketing both have their own pros and cons but still digital marketing has got an upper hand over traditional marketing. The reason why Digital Marketing has taken over traditional marketing is only because digital marketing produces higher returns and converts potential customers into business leads easily.


Digital Marketing:


Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards etc.

Digital  marketing term  was first used in the 1990s. Digital marketing is also known as online marketing, or web marketing. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent, in Italy it is known as web marketing but in the UK and around the world, digital marketing has become the most common term, especially after the year 2013. It is also known as internet marketing because with the rise of the internet there is also high growth of digital marketing. The major advantage of digital marketing is that marketers can sell their products or services on 24/7 at lower cost.

Digital Marketing is one of the top trends in today’s business environment. Many strategies are followed in this field which will increase the business of an organization.Many people think that Digital Marketing starts from social media platforms and ends to social media platforms, Digital Marketing is not just restricted to social media but it has vast subdivision. Digital marketing can understand into 8 main categories including but not limited to:


  1. Search Engine Optimization (SEO)
  2. Pay Per Click (PPC)
  3. Content Marketing
  4. Email Marketing
  5. Affiliate Marketing
  6. Website Optimization
  7. Mobile Marketing
  8. Social Media Marketing


Importance Of Digital Marketing:


Digital marketing is the most important term in the digital era. Everyone wants to grow their business in a smart way and digital marketing is one of the effective ways. Digital marketing allows small businesses to compete with larger businesses on a much smaller advertising budget.


Use Of Internet / Online Marketing:


Digital marketing is essential in today’s world. both competitors and potential customers are constantly online, digital marketing is the only way to stay ahead. It's a great opportunity for you to reach leads that are looking for your business. There are billions of people online just waiting to find your company.

People use the Internet to find all types of information. They’re constantly conducting searches to find relevant information about businesses, products,universities and services on social media and others, being a Digital Marketer you’re helping your company to reach those interested leads. It also helps you drive more qualified traffic. You reach more leads that are interested in your business. The ability to target specific leads helps you drive traffic that takes interest in your company. You can target leads specifically on different Social Media platforms.

The online marketing also includes its ability to run multiple campaigns at once. The Internet makes it easy for you to take on a high level of customers and provide them with a quality experience.You can handle hundreds of customers at one time when they’re on your website this means you can reach leads through multiple channels at the same time, maximizing your business’s reach. You’ll earn more valuable leads by investing in Internet marketing.

Now with digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can engage effectively with multiple customers who are from any part of the world even if they don’t have physical stores or branches in these locations.




Digital Marketing In Present Time:


Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences.

One of the top benefits of digital marketing is the fact that it offers measurable results. These days, young generation are more interested in a personalized and customized journey for satisfying their needs. This is where digital marketing can be incredibly helpful because it enables you to use the preferences and interests of an individual client for sending them a unique marketing message.


Digital Marketing during COVID-19:


Since the outbreak of COVID-19, the education industry has drastically changed. The current situation is forcing academic institutions to go digital.While most institutions have are already put some digital initiatives in place, such as online counseling and online classes etc

Based on recent research amongst education professionals it can be expected that there will be a significantly smaller pool of international students due to COVID-19, while the program offering from institutions will remain the same but the students and their financial means have also changed due to the virus.

In today’s online world, many parents have made their decision about enrolling their children in any skill base institution because they can not afford expensive universities in this pandemic condition Therefore, Maarsal College Malaysia has decide to introduce their Unique Digital Marketing Diploma in which 70% of course is base on technical skill. Digital Marketing Diploma that helps the students aspirants reach their career goals in the technology-driven digital world and earn a handsome package and a good career growth. This course helps an individual to develop industry valued skills that enhances their skill and helps in achieving their goals and targets as digital marketers.





BENEFITS OF DIGITAL MARKETING COURSE WITH MAARSAL College.


Paid Internship after completing the course

100% Placement

International College Certificates 

International working experience letter

Experienced Trainers

Live Projects



Maarsal College and Their Faculty Member:


Maarsal College trainers are professionally qualified and experts serving this industry for the past couple of years and have a strong grip on effective and latest marketing techniques.


On Campus Programs:

 

If you’re looking for an in-person undergraduate program for the upcoming intake 2021 semester, apply at Maarsal because we are offering top-notch programs like Hotel Management, Digital Marketing and App Development which is based on 30% theory and 70% on job training!


What Precautions Taking Maarsal College Malaysia For Their Students:

 

Maarsal College Malaysia is committed to ensuring the safety of its students, following COVID-19 guidelines and keeping cases down to a minimum. We know that many of you are eager to get back to the in-person class experience and this is a fantastic opportunity to do so.



Diploma in Digital Marketing:

 

Many students who are interested in Digital Marketing should strongly consider this program. The faculty and staff at the college are highly-qualified and experienced in this field, and they are dedicated to helping students to succeed. If you’re looking for a career path in the Digital Marketing Industry, take the first steps with us.

 

About This Program:

 

Host Country: Malaysia

Institute: Maarsal College

Eligible Criteria: Minimum Matriculation/ o levels with 45%

Program Offered: Diploma In Digital Marketing
Duration of Diploma: 2 Years

Paid Internship Countries: Malaysia

 

Program Coursework:

 

Students can complete the following coursework in module timeline:


Conclusion


We can conclude that Digital Marketing is an inexpensive way for small businesses to drive traffic to their site, just enhance their marketing efforts and attract more prospective customers. 

This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.


A researched by:

Faculty Member of

Maarsal College Malaysia




Maarsal College SDN. BHD. was established since in the year of 2019 and has been regarded as the pioneer and one of the leading higher-learning institutions in Hospitality courses in Malaysia, registered under the Malaysian Higher Educational Institutions Act 1996. Guided by our aspirations to be a global university of educational excellence, we mould our Alumni’s to be professionally-driven, while preparing them to be the green champions in the international Hospitality industry scene. Located within the heart of Kuala Lumpur city centre, Maarsal College SDN. BHD. offers a range of hospitality oriented courses from learning certificates to degree programmes in the fields of English language, Tourism, Food and Beverage Service Operations, Food Preparation and Production, Hospita­­lity & Tourism Management.

Comments

Post a Comment

Popular posts from this blog

Why students should consider Digital Marketing as a career.

Image
W e are in the 21st century, the digital age, Online/Internet/Digital marketing is a huge and growing career field in this era. As the internet grows more and more, the needs of digital marketing employees has also increased. The result of companies finding themselves in need of a marketer who understands social media, analytics, ads, sales funnels, and more. There’s a fact that almost all businesses, sooner or later, must be digitized in their marketing activities. And with the demand for digital marketer outweighing the supply, there are plenty of opportunities out there for those looking to get into this field. So, what’s all the hype about? Read it, to learn more about this fascinating, versatile field. Digital Marketing is expanding phenomenally to its reach and It isn’t surprising that every business wants to get opportunities through the digital marketing channel only for this, the rise of new career opportunities in the Digital Marketing space. Students who make their mind ...
Read more